Behind The Brand

A wellness and lifestyle brand built around aromatherapy, Clarity Blend creates essential oil blends formulated to meet different wellbeing needs. Its range is designed to help people clear their mind, lift their energy, sleep better, improve their mood or simply escape to a happier frame of mind through natural scent.

The family team behind the brand is Veronika, a clinical aromatherapist, and her husband Dimitar. The couple are passionate about botanical ingredients — essential oils, floral waters and dried flowers among them — and the benefits they offer for body, mind and spirit. They describe the process of blending ingredients sourced from around the world as endlessly fascinating, particularly the challenge of understanding different scent notes and combining them so that the whole becomes greater than its parts.

Both grew up close to nature in Bulgaria. Veronika spent her summers in the countryside, where one of her earliest memories is foraging for wild herbs and mushrooms with her grandparents. Dimitar was likewise drawn to the outdoors from an early age, wandering the wild meadows and deep forests of south-west Bulgaria.

Bringing aromatherapy to more people

Clarity Blend was launched with two aims: to share 100% natural, handcrafted aromatherapy products, and to spread the word about the importance of self-care. The founders see essential oils as nature in a bottle, and their hope is that the products help people lead more balanced, fulfilling and calm lives while reconnecting with nature in their daily routines — whether that means diffusing a blend at home, using one as part of meditation or mindfulness practice, taking an aromatic bath, or massaging the body gently and breathing in natural aromas before sleep.

A central ambition is to make aromatherapy accessible to a wider audience, so that more people can experience its benefits for themselves.

Lessons from the early days

Running a young small business is hard work, and the couple are candid about that. They are grateful to do something they love and to share it with others, but they stress the importance of taking time to switch off and recharge. Long walks in nature, which they call blue sky walks, help them clear their heads and see the bigger picture.

What’s next

Several new products are in the pipeline, developed behind the scenes over a number of months, and the brand plans to reveal them alongside a few surprises. Retail customers can also expect a special offer during the show.

As for personal favourites, Dimitar reaches for Energy Boost, a blend suited to a confirmed citrus lover that helps lift his mood and deliver a burst of energy when it is needed. Veronika prefers Heart Chakra, drawn to its exotic spices and the rich, woody, sweet undertones of cedarwood. She diffuses the pure blend during meditation and mindfulness practice, and enjoys the mystical atmosphere it creates.